9 Reasons Why You Should Post Articles to LinkedIn (2024)

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Mikhail Tuknov

Digital Marketing Consultant

Published Apr 27, 2023

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As a digital marketing specialist, it's my job to stay updated with the latest trends and platforms that can help businesses grow. One of the most powerful tools that many businesses are yet to leverage fully is LinkedIn Articles. In this comprehensive guide, I will outline the benefits of using LinkedIn Articles and why it is essential for your business.

LinkedIn has more than 900 million users, and it is 277% more effective at generating leads than Facebook and Twitter. For B2B marketers, 80% of their social media leads come from LinkedIn. Despite its popularity, only three million users create and share original content on a weekly basis. This presents a golden opportunity for businesses to take advantage of LinkedIn's powerful feature, LinkedIn Articles.

LinkedIn Articles allow users to publish long-form content (up to 100,000 characters) as opposed to the regular posts that have a 700-character limit.

9 Reasons Why Your Business Should Be Using LinkedIn Articles:

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Increase your visibility: LinkedIn Articles appear in searches within LinkedIn and on Google organic searches. The word "LinkedIn" in the URL often results in higher Google rankings.
Increase dwell time: The LinkedIn algorithm values dwell time as an indicator of engagement. Longer content takes more time to read, increasing the dwell time followers spend on your company page.
Become a thought leader: Regular posts have limited space for in-depth and thoughtful content. Articles provide an opportunity to showcase your expertise and authority on a particular subject, establishing you as a thought leader in your industry.
Repurpose content and give it a new lease of life: You can post old, relevant, or evergreen blog content on the LinkedIn publishing platform. It may show up on Google searches, resulting in more exposure and potential leads.
Reach a new audience: Creating quality, in-depth content on LinkedIn Articles makes it easy to share, increasing the likelihood of it being shared and reaching a new audience.
Reach a larger audience: Publishing content on LinkedIn Articles can potentially reach millions of users, as opposed to the limited number of visitors on your website.
Build stronger connections: LinkedIn Articles can help you create deeper relationships with your network. By sharing valuable content and insights, you demonstrate your commitment to helping others succeed. This fosters trust and credibility among your connections, which can lead to new partnerships and opportunities.
Boost your personal brand: For business owners, executives, and professionals, LinkedIn Articles can help to elevate your personal brand. By consistently publishing high-quality content, you position yourself as a knowledgeable and reliable source within your industry. This not only benefits your business but also boosts your personal reputation and opens doors for future opportunities.
Increase engagement: Unlike regular posts, LinkedIn Articles allow you to dive deeper into topics, provide detailed information, and showcase your expertise. This can result in increased engagement from your audience, such as likes, comments, and shares. More engagement not only expands your reach but also provides valuable feedback, helping you to refine your content strategy and better understand your audience's needs and preferences.

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FAQs

9 Reasons Why You Should Post Articles to LinkedIn? ›

Overall, publishing articles on LinkedIn can be a powerful tool to establish your professional presence, share your expertise, and connect with a wider audience of professionals who share similar interests.

Get More Info Here ›

What are the benefits of posting articles on LinkedIn? ›

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Should I share my articles on LinkedIn? ›

Writing an article on LinkedIn gives you something to post on your feed. It's one thing to have an updated LinkedIn profile, it's entirely another to have a LinkedIn strategy. And no, lurking is not a strategy! Posting content is a way to show up and build credibility on LinkedIn.

Is it worth publishing articles on LinkedIn? ›

The Pros of LinkedIn Posts

If you post interesting and engaging content regularly, you'll build a strong brand on the platform pretty quickly. LinkedIn posts can also be a great way to drive traffic to your website or blog. If you include links in your posts, people can visit your site and learn more about your work.

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When should you post an article on LinkedIn? ›

Posting between 9 am and 5 pm on weekdays is generally most effective. Specifically, these time slots for each day emerged as most engaging: Monday 4 pm, Tuesday 4 pm, Wednesday 2 pm, Thursday 4 pm, Friday 1 pm, Saturday 10 pm, Sunday 7 am.

Is it better to write an article on LinkedIn or Medium? ›

It depends on your goals and target audience. LinkedIn is ideal for professional networking and reaching professionals, while Medium has a dedicated writing community and offers potential monetization. Consider your audience and objectives to decide which platform suits you better.

Keep Reading ›

Is LinkedIn good for content writers? ›

The LinkedIn summary is an essential tool for Content Writers to present their professional persona and engage their audience. It's the part of your profile where you can express your writing style, showcase your expertise, and share the narrative of your career journey.

Can you make money from LinkedIn articles? ›

Once you build an audience on LinkedIn, you can start making money through sponsored posts. That's right – brands will pay you to talk about their product or service to your LinkedIn audience. I've done several sponsored posts recently, for my current audience of over 20,000.

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Is it good to share articles on LinkedIn? ›

Reach a larger audience: Publishing content on LinkedIn Articles can potentially reach millions of users, as opposed to the limited number of visitors on your website. Build stronger connections: LinkedIn Articles can help you create deeper relationships with your network.

Do LinkedIn articles get more views than posts? ›

Which One Gets the More Views: LinkedIn Article or Post? Most certainly, LinkedIn posts get much more views from the LinkedIn newsfeed. LinkedIn posts are much more favoured by the LinkedIn algorithm for showing them on the LinkedIn newsfeed of your connections.

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When not to post on LinkedIn? ›

The worst time to post on LinkedIn is typically during non-business hours, such as late at night from 10 PM to 5 AM. Posting during weekends, especially on Saturdays, tends to have lower engagement as many professionals are less active on the platform during their leisure time.

What happens when you publish a LinkedIn article? ›

It's shared with your connections and followers in their news feeds, and sometimes through notifications. Articles can be shared on LinkedIn, Facebook, or Twitter.

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Do you get paid for writing articles on LinkedIn? ›

LinkedIn's Partner Program allows you to monetize your writing on the platform by getting paid for the articles you write. The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted.

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Should you put publications on LinkedIn? ›

Showcasing your publications from within your LinkedIn profile encourages your peers and others who are interested in your work, to find out more about your publications, and provides them with an easy way to purchase them.

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Do LinkedIn articles help with SEO? ›

Articles published on LinkedIn are also crawled by search engines. Long-form, SEO-driven, relevant and valuable content is more likely to show up in searches off of the LinkedIn platform as well.

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