While you already have some loyal subscribers, it can be challenging to attract even more and increase the awareness of your content. By implementing a well-thought-out distribution plan, you can increase awareness, generate interest, and attract more readers to your newsletter.
Having a newsletter is a fantastic marketing tool that lets you directly connect with potential customers and provide them with valuable insights.
In fact, there are4 billion people using email every dayand in the last 12 months marketers have seen a 77% increase in email engagement.
However, nowadays people are hesitant to sign up voluntarily. And even if they are willing to subscribe, there is so much content available, it's hard to get your newsletter and your content to stand out.
The key to success lies in getting the attention of your target audience, convincing them it's worth signing up, and then reminding them to actually go and read the newsletter every time you publish.
Pretty obvious. But easier said than done.
Unless you use video, of course.
Use these videos to drive subscribers to your newsletter
Here are 3 types of videos you can make to drive awareness and subscribers to your newsletters.
1. Build anticipation: Entice new subscribers with a newsletter teaser
Creating a teaser for your upcoming newsletter is a powerful strategy to attract new subscribers. By generating curiosity and highlighting the value of your content, teasers encourage people to sign up so they don't miss out.
Check out this teaser video that we made for our newsletter that features this article:
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2. Make your content accessible to all: Share knowledge with a newsletter summary
The point of having a newsletter is to share knowledge. You should strive to share that valuable information, whether or not someone is subscribed. After publishing your newsletter, provide a brief summary that allows people to get acquainted with the topics you covered. This helps them understand the range of insights and expertise you offer.
3. Let your value shine: Create awareness with a newsletter trailer
It's highly likely that your target audience isn't even aware of the existence of your newsletter. What better way to build awareness than by creating a captivating trailer? Use a video to swiftly communicate the value you provide and make it known to the world.
Discover the key to expanding your subscriber base and boosting the reach of your newsletter with a video distribution plan, read the whole article here.
Join our next live virtual event:on Thursday, June 29th, at 11:00 AM CEST, join us as we share distribution tactics that will help drive subscribers to your newsletter. We will also present 3 video examples you can make to promote your newsletter and show you how to make them step by step with Storykit.
Don't miss out,sign up now!
