Concept design (2024)

Concept design (1)

Contents

  • 1 What is concept design?
  • 2 What does concept design involve?
  • 3 Concept design wth building information modelling
  • 4 What happens at the end of concept design?
  • 5 Find out more about the tasks carried out during concept design
  • 6 Related articles on Designing Buildings
  • 7 External references

In the construction industry, concept design represents the design team's initial response to the client's requirements. Concept design generally takes place after feasibility studies and options appraisals have been carried out and a project brief has been prepared.

Concept design is generally considered to be the first true design stage. Options appraisals and feasibility studies may include the preparation of diagrams - for example exploring the relationships between functions - but these are for analytical purposes only and are not genuine design studies.

Some designers will differentiate between 'concept design' and 'scheme design'. In this case, the 'concept' is the initial design idea, whereas the 'scheme' develops the concept, taking on board more functional and practical considerations. Most project plans have now combined these two steps into the single stage 'concept design', or 'concept'.

Concept design is followed by 'detailed design' or 'developed design' during which all the main components of the building and how they fit together are developed and described.

During the concept design stage, the consultant team will develop:

On some projects, it may also include making an outline planning application or a detailed planning application.

For more information see: Traditional contract: concept design.

The make up of the consultant team will vary depending on the type, complexity and size of the project, but on most projects of moderate complexity, it will involve an architect, building services engineer, structural engineer and cost consultant. For more information see: Consultant team.

Where building information modelling (BIM) is being used during the concept design stage, the built asset might be represented by massing diagrams or 2D symbols representing generic elements, with some critical elements developed in more detail. The project information model may also include drawings, reports and other structured information directly related to the built asset and its facilities, floors, spaces, zones, systems and components.

BIM can also be useful at this stage to generate presentation material such as photo visualisations and 3D walk-throughs that help facilitate employer assessments and consultations with user panels, champions, and other stakeholders.

At the end of the stage, the consultant team will prepare a concept design report for the client which records the basic design concepts for the preferred option that might be worth further investigation in the detailed design stage. The concept design report will also identify any instructions required from the client to steer the general direction of the project.

The project brief will continue to develop as the concept design is prepared, but it is then frozen at the end of the concept design stage and change control procedures are introduced so that only changes agreed by the client can be introduced.

An application for planning permission might also be made during the concept design stage. This is likely to be an outline planning application if made at the beginning of the stage or a detailed planning application if made once the concept design is complete.

Detailed descriptions of the design tasks that are performed during this stage can be found at:

Concept design (2024)

FAQs

What is a good concept design? ›

A good design concept visually demonstrates the product's core objective and often serves as a design guide. To achieve an outstanding product design concept, designers must understand the problem, target user, stakeholder expectation, and aesthetic of view.

What are the 5 steps of conceptual design? ›

  • Stage 1: Empathize—Research Your Users' Needs. ...
  • Stage 2: Define—State Your Users' Needs and Problems. ...
  • Stage 3: Ideate—Challenge Assumptions and Create Ideas. ...
  • Stage 4: Prototype—Start to Create Solutions. ...
  • Stage 5: Test—Try Your Solutions Out.
Mar 1, 2024

What are the key elements of concept design? ›

The core concepts in concept design include problem identification, research and analysis, ideation, visualization, prototyping, evaluation, and iteration. These concepts form the basis of the design process and help guide designers as they develop and refine their ideas.

What is an example of a concept design? ›

Concept Design is about forming, modeling, and shaping a new idea, approach, or abstraction of an implementation. Examples of concepts in this context are eHealth, customer self-service, 360 client view, robotics, and 3D printing. More examples can be found in the concept library.

What is an example of a concept design statement? ›

For example, "The intent of this design is to take advantage of the home's classic architecture, bring in additional natural light, and utilize a combination of vintage and contemporary furnishings and accessories to achieve a comfortable-but-eye-catching ambiance."

How to make a strong design concept? ›

Let's look at a few essential steps to design a concept.
  1. Define the problem or service required. ...
  2. Understand the client, brand, and audience. ...
  3. Research competitors and the industry landscape. ...
  4. Brainstorm with your team. ...
  5. Design and sketch concept drafts. ...
  6. Develop and refine your prototype.
Jan 9, 2023

What is the best example of a concept? ›

Math is a good example of a concept because equations in algebra refer to ideas of 'x', which is a concept for a certain number that one must determine. Other concepts can exist in art, literature, and many other areas of human thought.

Why is concept design important? ›

A design concept is the big picture idea for the project. It shows the overall design intent and provides direction for everyone on the project team from the early schematic design phase all the way through construction. Having a unified and cohesive design concept makes all future decisions easier, also.

What is the biggest benefit of design thinking? ›

Design thinking encourages people to be creative and to look at problems from a fresh perspective. As the saying goes, you can't have something new in life without doing something different. The approach can help people solve some of society's biggest challenges.

What is the main goal of design thinking? ›

The goal of the design thinking process is to come up with solutions, products, or services that are desirable for the user, economically viable from a business perspective, and technologically feasible.

What is conceptual design format? ›

Concept design constitutes the foundational phase of the creative product design process, encompassing initial stages where designers lay the groundwork for the entire project (production-ready design). An idea serves as inspiration, while the design process functions as a tool.

How to create a concept? ›

7 Essential Steps for Developing a Creative Concept
  1. Build a Creative Brief. ...
  2. Host a Brainstorming Session. ...
  3. Choose the Top Ideas. ...
  4. Check for Feasibility. ...
  5. Create a Concept Board. ...
  6. Test the Concepts. ...
  7. Select and Finalize the Concept.
Nov 12, 2023

What is conceptual element of design? ›

Four groups of elements are distinguished: a) Conceptual Elements [Point, Line, Plane, Volume] b) Visual Elements [Shape, Size, Color, Texture] c) Relational Elements [Direction, Position, Space, Gravity] c) Practical Elements[Representation, Meaning, Function]

What are the characteristics of a good concept? ›

A concept is good when it expresses clear meaning and helps to seize the object. Only good concepts may establish boundaries that separate the object that we want explained from other objects that may look similar but are not the same.

What is a high concept design? ›

High concept is a type of artistic work that can be easily pitched with a succinctly stated premise. It can be contrasted with low concept, which is more concerned with character development and other subtleties that are not as easily summarized.

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