Publish articles or newsletter editions as your LinkedIn Page | LinkedIn Help (2024)

FAQs

Publish articles or newsletter editions as your LinkedIn Page | LinkedIn Help? ›

Go to your Page super or content admin view. Click Newsletters in the left menu. Click the Write article button at the bottom. Click your name in the upper-left corner and select the correct Page to write an individual article or newsletter to write an edition.

Reach a larger audience: Publishing content on LinkedIn Articles can potentially reach millions of users, as opposed to the limited number of visitors on your website. Build stronger connections: LinkedIn Articles can help you create deeper relationships with your network.

Remember to be professional and don't post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, or illegal.

The main advantage of articles is that they are public by default, meaning they can be discovered by anyone on LinkedIn, even those who are not connected with the author. This can help in reaching a broader audience beyond their immediate network. Newsletters on the other hand can be used to target a specific audience.

Once you post an update, it'll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose.

With a clear strategy and consistent effort, a LinkedIn newsletter can be a powerful tool to grow your business and establish your thought leadership.

Consider how often your audience needs to hear from you. If you're writing in a relatively volatile field (think banking over the past week!), consider more frequent contact. However, a weekly newsletter is just fine if you're writing and publishing for a general investment audience - people who are average investors.

You can create a newsletter as yourself or as a LinkedIn Page. All LinkedIn members have access to create a newsletter on LinkedIn. Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Newsletters access.

How often should you post articles on LinkedIn? ›

Be mindful of your industry or niche. If you work in an active and popular niche, such as personal finances or software development, you can post daily without oversaturating your audience's feed. If you work in a less active industry, such as aquaculture or seismology, try posting three times a week.

Posts may contain media (for example, photos or videos) and third-party content (for example, URL). Articles are long form, in-depth content that may be distributed to your LinkedIn connections and beyond.

Showcasing your publications from within your LinkedIn profile encourages your peers and others who are interested in your work, to find out more about your publications, and provides them with an easy way to purchase them. To add your publications, log in to your LinkedIn profile at www.linkedin.com.

LinkedIn posts can help you raise awareness about your brand. If you post interesting and engaging content regularly, you'll build a strong brand on the platform pretty quickly. LinkedIn posts can also be a great way to drive traffic to your website or blog.

A newsletter is a set of regularly published editions on LinkedIn, typically about a specific topic. You can create up to five newsletters as yourself or as a LinkedIn Page. You can also create an unlimited number of editions for each newsletter.

The most important thing to remember is that whether you are writing articles or sharing posts, you have the potential to repurpose your content and leverage what you already have. Therefore, your goal should be to strike a balance between long and short-form content to get the most mileage for your brand on LinkedIn.

Content: LinkedIn is a professional network. You would likely want to write about professional topics in a fairly well-organized way. If you publish enough on LinkedIn, your work can act as your portfolio for potential employers. Medium is a high-quality free-for-all when it comes to content style, substance and tone.

Once you build an audience on LinkedIn, you can start making money through sponsored posts. That's right – brands will pay you to talk about their product or service to your LinkedIn audience. I've done several sponsored posts recently, for my current audience of over 20,000.