The value of Posting Articles on LinkedIn (2024)

FAQs

The value of Posting Articles on LinkedIn? ›

Visibility and Exposure: When you post articles on LinkedIn, they are shared with your network, potentially increasing your visibility. If your content is engaging and valuable, it might be shared further, reaching a broader audience and increasing your exposure.

Overall, publishing articles on LinkedIn can be a powerful tool to establish your professional presence, share your expertise, and connect with a wider audience of professionals who share similar interests.

LinkedIn articles are known for their vast reach and higher engagement rates. That said, writing a LinkedIn article requires more expertise and is time-consuming. A LinkedIn Post may be a better option if you're not comfortable writing at length or don't have the time to invest in a longer piece.

The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power. Honestly, the value of publishing content via LinkedIn's platform is absolutely worth the effort if users have a content strategy lined up from the get-go.

LinkedIn articles might not be the easy win they were before, and once we see the opportunities past initial visibility reach, for me (and many others out there), they're certainly still worth the effort. If you are interested in harnessing the power of LinkedIn for your business, let's have a chat!

Articles published on LinkedIn are also crawled by search engines. Long-form, SEO-driven, relevant and valuable content is more likely to show up in searches off of the LinkedIn platform as well.

To write an article: Click Write article in the share box near the top of your homepage. If you're a Super admin or Content admin of a LinkedIn Page, you'll see an option to Publish as, select which account you want to publish from, and click Next. This takes you to the publishing tool.

As a starting point, posting 2-5 times per week is often recommended. This frequency is enough to keep your audience engaged without overwhelming them.

Once you build an audience on LinkedIn, you can start making money through sponsored posts. That's right – brands will pay you to talk about their product or service to your LinkedIn audience. I've done several sponsored posts recently, for my current audience of over 20,000.

Does anyone read LinkedIn articles? ›

People love to read content. So when you create a valuable LinkedIn article and you wonder, “How do I get more views to my LinkedIn Article?” Realize that no one will find your article if you just let it sit hidden in your profile. You have to PROMOTE YOUR LINKEDIN ARTICLE with your network.

Showcasing your publications from within your LinkedIn profile encourages your peers and others who are interested in your work, to find out more about your publications, and provides them with an easy way to purchase them.

A good post is ten thousand views (my rule of thumb has always been 1 article view equals around 10 post views) with the same couple hundred engagements. Then there are the outliers. An article about your Weekly Search Appearances got 88,000 views, one on Fake LinkedIn Profiles, 25,000.

In summary, the value of posting articles on LinkedIn lies in building your professional brand, networking, increasing visibility, showcasing expertise, and creating opportunities for engagement and interaction within your professional community.

Contributing to these articles can help you grow a following and build a reputation on LinkedIn, while helping others move forward in their careers.

They are considered to be the most credible sources of information because they are based on evidence and rigorous research.

Posting on weekdays delivers the highest results, with mid-morning (10 to 11 am) and lunchtime (12 pm to 1 pm) on Tuesday, Wednesdays and Thursdays standing out. Overall, Tuesday is the most active day on LinkedIn.

LinkedIn's Partner Program allows you to monetize your writing on the platform by getting paid for the articles you write. The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted.